Every business, in order to evolve and continue to create value, should have a digital agenda - a set of initiatives and priorities related to the use of digital technologies and tools to drive business growth and success. In the current context and for years to come, developing a digital agenda can be particularly important for creating value for an enterprise along the following lines:
a. Prepare for the future: The pace of digital change is accelerating, and it is important for companies to be ahead of the curve and prepared for the emerging technologies and trends that will shape the future. By having a digital agenda, a company can identify key areas where digital technologies and tools can create value and can develop plans and strategies to capitalize on these opportunities.
b. Improve competitiveness: Digital technologies and tools are increasingly becoming a key differentiator for companies, and those that are able to use them effectively will have a competitive advantage over their competitors. With a digital agenda, a company can ensure that it leverages the latest technologies and tools to improve its competitiveness and stay ahead of the competition.
c. Fostering innovation: Digital technologies and tools can offer new and exciting opportunities for innovation, whether it's developing new products and services, optimizing business processes, or improving the customer experience. With a digital agenda, a company can identify and pursue innovation opportunities and create value for its customers and stakeholders.
d. Building resilience: Digital technologies and tools can help a company become more agile and resilient and adapt to changing market conditions and customer needs. With a digital agenda, a company can develop the capabilities and infrastructure needed to respond to challenges and opportunities and can create value by remaining competitive and relevant in an increasingly dynamic environment.
In the sector in which I operate, agribusiness, the adoption of a digital strategy-agriculture 4.0-is proving decisive in competing in a marketplace fossilized in anachronistic business models and penalized by the recent economic downturn and climate crisis. Agriculture 4.0, also known as precision farming or smart farming, is a modern approach to agriculture that uses advanced technologies such as sensors, drones, and machine learning and AI software to improve the efficiency and productivity of agricultural operations. One of the key benefits of Agriculture 4.0 is the ability to collect and analyze large amounts of data in real time. This allows farmers to monitor and manage crops more effectively, ensuring that they receive the right amount of water, nutrients, and other inputs at the right time.
Overall, a digital agenda is one of the main strategic tools for creating value for a business, facilitating the transition to the future, improving its competitiveness, fostering innovation, and building resilience. Finally, it should be emphasized that any digital transformation if not also supported by an appropriate cultural change and good human resources risks missing the desired result.
Not only technology then, but capable people, an innovative and agile culture, and finally the right level of involvement and sponsorship from the management class.
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